The role of promotion - PR4AmateurRadio Expo in April

The Wireless Institute of Australia (WIA) takes very seriously the need for appropriate publicity for modern Amateur Radio, and its many benefits for the individual and the community. This is why it has announced the PR4AmateurRadio Expo to be held in early April to enable clubs, organisations and groups to showcase what we have
to offer.

On the weekly VK1WIA broadcast, supplemented by the WIA website, Amateur Radio magazine and direct emails to our affiliates, there have been frequent reminders about the Expo. The WIA believes everyone can tell others that the hobby does exist - after all word-of-mouth publicity can be very effective.

For six months there has been a series of related topics issued on some of the elements of public relations, as they can be applied to Amateur Radio. These include thinking about 'How to describe Amateur Radio', 'Having the right speakers and representatives', 'A picture can tell the story', 'Learning is the key to everything', and relationships with the growing do-it-yourself audience.

The WIA has surveyed the clubs and organisations via email and found promotion of Amateur Radio is faced with a few barriers, but there have been some very worthwhile responses to consider. The WIA has announced that its PR4AmateurRadio Expo is to be held through the clubs or groups, on during April 11, 12 and 13.

Expo details and on-line registration are on the WIA website. With only ten weeks to go - now can be the time to make the necessary preparations.

(PR4AmateurRadio)

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